Forbes contributors publish independent expert analyses and insights. Regina Kim covers Korean and Asian American entertainment. Below is a summary of our conversation, which covered a wide range of ...
Just as the dominance of video content shifted from broadcasters to YouTube, a similar power transition appears underway in the webtoon market. An increasing number of webtoon artists are bypassing ...
Licensed merchandise is a key strategy for managing and leveraging one’s intellectual property (IP) assets. However, existing research offers a limited understanding of licensed merchandise in ...
“I learned about this event while traveling in Korea, and I’m so glad I could buy merchandise for my favorite webtoon,” said a visitor from Taiwan, a fan of the popular webtoon “The Remarried Empress, ...