Appliance-maker Whirlpool now has a new brand of liquid laundry detergent, announced Wednesday. Called Swash, the concentrated soap comes in 30-ounce (0.9-liter) bottles. Whirlpool says that's enough ...

The brand's new advertising campaign pleads the case for a better way to do laundry featuring Hollywood's favorite juror, Ronald Gladden BENTON HARBOR, Mich., Feb. 20, 2024 /PRNewswire/ -- Whirlpool ...

It’s been tried — and it’s failed — before, but a new design for a device intended to be an alternative to dry-cleaning and washing has hopes up at Whirlpool and P&G. BLOOMBERG CHICAGO — The new ...

Whirlpool Corporation WHR is quite focused on making innovations and launching products to make household chores easier and faster. In a latest development, the company’s affiliate Whirlpool Canada ...

Whirlpool Canada, an affiliate of Whirlpool Corp. , said Wednesday that it has launched its first laundry detergent brand, Swash. The brand is focused on using less detergent, with a bottle-and-cap ...

The new product pitched to Whirlpool Corp. executive Marc Bitzer three years ago wasn’t all that new. Whirlpool had tried to sell two previous versions of the device, which was designed to clean ...

When you think of doing laundry, you probably think of making a dreaded trip to the laundry room or dealing with heaps of clothes that have been piled artfully within a basket (or perhaps not so ...

Swash, a new appliance from Procter & Gamble and Whirlpool, may give dry cleaners a run for their money. Although it does not deep-clean items, the rectangular drawerlike machine refreshes fabrics, ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Cincinnati-based Procter & Gamble Co. and Whirlpool ...