Google reported Tuesday that it will give the average Joe who creates and uploads a video to YouTube the option of making money from the plays through a revenue-sharing deal. The Mountain View, Calif.

Shopify expanded its partnership with YouTube on Tuesday, per a company blog post. Eligible Shopify Plus and Advanced sellers in the U.S. can join the video-based social media network’s affiliate ...

As TikTok Shop gains traction, YouTube is expanding its partnership with Shopify to onboard more brands for its YouTube Shopping affiliate program, the company announced on Tuesday. The expanded ...