Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max ...

The Xiaomi 17 Ultra isn’t just chasing higher megapixels. It’s rethinking how smartphone zoom should feel with a physical ...

Xiaomi 17 Ultra may feature continuous optical zoom, covering a 3x to 7x range. This should deliver clear images with ample ...

OPPO has taken the wraps off its next-gen hybrid optical zoom technology. The new camera technology still uses a periscope lens but with a new configuration. OPPO says the next-gen camera tech brings ...

Fujifilm India has launched a box-type broadcast zoom lens "Fujinon HZK25-1000mm" with the world's longest focal length of 1000mm and a 40x zoom. Claiming to offer cinematic visual expressions and ...

Back in the days of yesteryear, when I bought my first single-len reflex, cameras came with single-focal-length lenses. Usually you started out with a lens of about 50 millimeters, because that was ...

How to select the best focal length; Why wide-angle lenses?; Zoom or Prime?; Telephoto lenses; Focal length analysis; All the information you need to select the right lens for landscapes. A focal ...

Adam Z. Lein has been a tech journalist at Pocketnow since 2002. He's also been a photographer since 1995 and a web developer & graphic designer since 1997 while working on the DEC intranet. He's also ...

Hello and welcome to my first beginners guide of 2012. I hope you all had a Cool Yule involving loads of new cameras and lenses and a happy New Year. If you did get a new lens for Christmas or just ...