adexchanger

The Trade Desk And LiveRamp Unite On Identity; Unified ID 2.0 To Become Part Of LiveRamp’s ATS

The Trade Desk is making its first bid for ubiquity for the Unified ID 2.0. Through a partnership with LiveRamp, announced on Tuesday, publishers will be able to access Unified ID 2.0, which is being ...
adexchanger

The Trade Desk’s Unified ID Is Gaining Steam. Here’s Where Things Stand.

First was LiveRamp, then Criteo, followed by Nielsen. Each partnership tackles a different piece of the development process for UID 2.0, which aims to use encrypted and hashed email addresses to ...
Marketing Dive

Lotame syncs with Trade Desk’s Unified ID 2.0 as cookie deprecation begins

Ad tech company Lotame has adopted Unified ID 2.0 (UID2) technology to enhance cross-channel data interoperability, per details shared with Marketing Dive. The UID2 identity solution was developed by ...
Business Insider

Adtech's $40 billion juggernaut The Trade Desk is about to face its biggest test yet

The Trade Desk faces its biggest test yet. Mass-adoption of its cookie replacement technology is a must for the company's future success. Insiders detail issues with the cookie replacement tech, as ...