But wait, give us a chance! There’s a reason everyone has a hot take on the marketing funnel. It’s because the funnel is almost certainly the most important mental model in B2B marketing. The funnel ...

In the last article – Using The Employee Engagement Funnel and Gamification For Business Transformation – we explained the idea of the employee engagement funnel as a representation of employee ...

When your company is well synchronized with market needs, prospects buy and money flows. Unfortunately, few companies can maintain a constant flow. Salespeople churn out demonstrations, samples and ...

Imagine you’re playing football with the ball on your own 10-yard line. Since you have a lot of ground to cover to score a touchdown, you’ll probably call more passing plays, throwing the ball to your ...

Traditional media -- especially linear TV-- sees top-of-the-funnel awareness continuing to fuel virtually all its advertising revenues. But will the bottom-of-the-funnel pushes -- where consumers ...

For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some cases, willfully ignorant) of the reality that today's consumers follow a buying journey that doesn’t follow ...

The sales funnel is nearly a hundred years old, but despite frequent reports of its death and surprisingly little evidence that it reflects how advertising actually works, it’s never been more alive.

The funnel has been an integral part of the marketing world for many years — 122 years, in fact. First developed by an agency executive named Elias St. Elmo during the late 1890s, it has provided a ...

At the e4m Pitch CMO Summit Bengaluru 2025, brand leaders came together to decode the evolving consumer journey and shared how they are adapting brand strategies in an ecosystem defined by fragmented ...