Don Dodds is the founder of M16 Marketing and PIEARM helping brands turn strategy, websites, AI and SEO into scalable revenue growth. Leadership teams rarely complain about a lack of data. Reports are ...

When social media first entered the scene in the early 2000s, it may have been easy to dismiss the likes of Facebook as a fad or a passing phase. However, as Facebook transformed from an idea ...

Help set the agenda on marketing effectiveness by answering our annual survey, and earn a chance to win a £150 John Lewis ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...

Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the ...

Marketing is both art and science. And the science of successful marketing is governed by laws. Properly applied, they can help you grow both your brand and your career. Discover those time-tested ...

Analysis of 2,000 campaigns by the DMA shows that while ROI peaks with fewer channels, effectiveness increases as marketers layer in more touchpoints.

As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

The good news is that a U.S. fiscal default won't compound global macroeconomic concerns. The bad news is that there continues to be weakening sentiment in the U.S. and worldwide, and by at least one ...

Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago By Adrianne Pasquarelli - 2 hours 47 min ago By Erika Wheless - 2 hours 47 ...