Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

If you want to get the most out of your makeup, this award-winning formula is a must.

Everyone needs a primer they can trust – one that will keep your foundation on no matter what (!!) – and for me, that one such product is the e.l.f. Power Grip Primer. It’s £8.95 in the Amazon Spring ...

For Prime Day, e.l.f. Cosmetics blessed us with a *very* jumbo version of the primer that we all know and love—the Power Grip Primer—and honestly, we’re not complaining. Retailing for $11, the 1200mL ...