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PlayStation has been caught bringing their A/B testing and dynamic pricing experiment on PlayStation Store to US gamers.

Tracking site PSprices reported that Sony has allegedly been conducting an A/B pricing test since November 2025, affecting more than 150 games across 68 territories. The system apparently shows ...

WWE fans could get a nice discount on WWE 2K25 — if they live in the right place. According to PSPrices, Sony is currently running A/B testing on the PlayStation Store for a dynamic pricing experiment ...

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Sony is reportedly testing dynamic pricing on the PlayStation Store. As first reported by PSprices, Sony is allegedly running ...

Users hit out at Sony after discovering the PlayStation Store offered inconsistent discounts through dynamic pricing.

Sony appears to be testing dynamic pricing on the PlayStation Store, where some users may see different discounts for the same game depending on account or region.