A couple of years ago, Pokémon introduced a new monster: Poltchageist, a “Grass/Ghost type” with special abilities in “hospitality” and being “heatproof.” It is wily and homicidal; it is also matcha.

Matcha's popularity as a health drink masks potential downsides of excessive consumption. High intake can strain the liver due to concentrated catechins like EGCG, interfere with nutrient absorption, ...

Every day, I drink a matcha latte and I lose more hair. The two things are not necessarily related. I’ve been a matcha drinker for many years, and I’ve restocked my supply of Swiffer sheets often ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters. Can it survive its own popularity? “It’s like the Wild West,” one tea ...

Discover the truth about matcha: Its caffeine content, health benefits, and how it compares to coffee for steady, jitter-free energy. In recent years, matcha has become a go-to beverage for those ...

The health benefits of matcha are vast—and have been celebrated for quite a long time. Though the green-hued drink has been gaining significant attention lately. But I’ll admit, I haven’t exactly ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

Having a cup of coffee after breakfast is a part of my daily routine that I enjoy, but after recently noticing that I was feeling more sensitive to caffeine and experiencing symptoms like jitteriness ...

The world’s growing fondness for matcha is set to be severely tested by impending price increases. Global demand for the powdered green tea has soared, driven by consumer interest in its purported ...

Drinking matcha has undoubtedly become a popular trend of late, but one woman has told Newsweek how her matcha obsession put her in hospital. Lynn Shazeen, 28, was introduced to matcha in May 2025, ...

With an increased global demand for matcha and record temperatures hit Japan, matcha supply sees an abrupt halt (Credit: Unsplash) Matcha prices soar 170% as heatwaves cut yields and soaring global ...

If the global supply shortage is any indication, the world has reached peak matcha—and the Gen Z predilection for sugar-laden, cream-topped viral drinks that are associated with performative males ...