Adobe's strategy creates workflow integration and enterprise relationships, ensuring it remains a go-to platform for ...

On top of all that, at the end of 2025, in its bid to expand image, video, animation, motion design, and VFX creation and ...

But the most revealing development in 2025 was the company's embrace of third-party generative platforms. After years of ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Luma AI's Ray3 Modify is a new model meant to remagine a video shot with a real camera and actual actors rather than starting with text prompts ...

Final Cut Pro for the Mac became a favorite video editing app of Hollywood about 20 years ago, but then Apple made a radical ...

In Firefly, creators can work with Adobe's commercially safe Firefly models, an expanding ecosystem of industry-leading ...

One of the biggest highlights of this update is Adobe’s new AI-powered video editing experience. Firefly now allows users to make precise changes to AI-generated videos using simple text prompts.

Game consoles are certainly among the most popular gift ideas this time of year. If you know someone who’s been so good that they’re getting a new Nintendo Switch, PlayStation 5 or Xbox Series X/S, ...

Adobe has updated its Firefly AI app with a new video editor that lets creators make precise changes using text prompts. The update also adds camera motion control, video upscaling, new third-party ...

In a major update to its AI video generation tool, it’s adding more powerful editing capabilities and precise motion controls, along with video upscaling in Firefly Boards. In addition, it’s ...

Adobe is rolling out major Firefly video upgrades, including prompt-based editing, camera motion controls and a new browser video editor. Here’s what they do — and who they’re for.