Sales and marketing - HBR - Harvard Business Review
5 days ago · Find new ideas and classic advice for global leaders from the world's best business and management experts.
3 Ways to Supercharge Your Company’s Sales Organization
Mar 30, 2026 · In uncertain or shifting markets, growth does not come from simply squeezing harder. It comes from a concerted effort to build your sales organization muscle, balancing your measures of …
Sales Teams, Don’t Undervalue Face Time with Customers
Oct 22, 2025 · Digital and virtual channels make B2B sales more efficient—but they can also make relationships brittle. When stakes are high and customer needs are ambiguous, showing up in …
A Great Sales Pitch Hinges on the Right Story
May 21, 2024 · When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s ...
How Successful Sales Teams Are Embracing Agentic AI
Sep 15, 2025 · Agentic AI is revolutionizing sales by enabling autonomous personal agents to work alongside human sales reps, identifying, nurturing, and closing deals across channels. This …
A New Way to Compensate Sales Teams - Harvard Business Review
Mar 15, 2024 · Managing sales teams has never been easy. It involves dealing with independent personalities, frequent turnover, training challenges, and disappointing pipelines. New layers of …
Can AI Assistants Add Value to Your Sales Team?
Sep 3, 2024 · AI assistants are transforming sales by acting as digital coaches, analysts, and advisors to salespeople. They analyze sales pitches and provide personalized feedback, helping salespeople …
What Salespeople Need from Leaders—at Each Stage of Their Careers
Apr 24, 2025 · Leading a high-performing sales team requires a personalized talent management approach. Salespeople’s needs evolve throughout their careers, and while sales managers often …
Avoid These 3 Pitfalls When Giving a Sales Presentation
Jul 23, 2024 · A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations. The findings revealed 12 …
AI Is Upending Marketing on Two Fronts - Harvard Business Review
Feb 23, 2026 · Artificial intelligence is driving two overlapping shifts that are reshaping marketing. First, conversational AI is displacing websites and traditional search as the way people learn about ...