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B2B Customer Marketing Strategy: Drive Revenue With Customer-Led Video | Sam Shepler
Most B2B revenue teams treat video testimonials as a bottom-of-funnel checkbox. But a smarter B2B customer marketing strategy puts the voice of the customer to work across the entire buyer journey — and closes deals significantly faster. In this episode, Sam Shepler, CEO of Testimonial Hero, breaks down how leading B2B revenue teams are using ...
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