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So you're saying that Meta often allocates the entire budget to a single ad set in CBO (Campaign Budget Optimization). The technical point is that at the ad set level, you should set a minimum ad spend limit. This forces Meta to distribute the budget across different ad sets, allowing you to test new creatives and maintain your account's health 😊. Makes sense?. . . . . . . . . . #ecommerce #shopify #smallbussinessowner #facebookads #socialmediamarketing
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