At Amazon, our Leadership Principles guide everything we do, from the biggest strategic decisions to everyday interactions with colleagues and customers. Most importantly, they connect us across… | Amazon
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Leadership Principles
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Jeff Bezos outlines four key principles that define Amazon’s culture: 1) Customer centric: focusing on customers rather than competitors. 2) Long-term thinking: prioritizing extended investment horizons. 3) A drive to invent: embracing new ideas, even if they require trial and error. 4) Professional pride in operational excellence: maintaining high standards, even for unseen work. These principles are the foundation of Amazon, Blue Origin, and AWS, reinforcing a culture of innovation and executi
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